But unlike Netflix, Paramount and Warner Bros still rely on ticket sales to bolster the returns on their movies, points out Hargreaves Lansdown's Matt Britzman "which should mean fewer films being rushed straight to streaming".
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Season 4, Part 2 sees the Shondaland/Netflix series moving between joy, forbidden love, and tragedy, with soapy fairy tale twists and swoon-worthy romance decked out in the series' signature pop Regency aesthetic. Steamy and sad, the season sees showrunner Jess Brownell lean into considerations of love beyond society's rules, while laying the groundwork for one hell of a Season 5.
市场数据印证了这一转变的初步成效。2026年1月，华住旗下全季实现连开20店、汉庭开业17家，环比上月有所上升；亚朵集团旗下亚朵品牌10店齐开，表现同样不俗；腰部艺龙旗下的艺龙安悦酒店和艺龙酒店分别开业4家和5家。尽管以上数据对比去年同期仅有个位数增长，但于行业而言，一股"转变之风"已然刮起。